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Under the patronage of His Royal Highness Governor of Madinah region Prince Salman bin Sultan bin Abdulaziz and the esteemed presence of Deputy Governor of Madinah region Prince Saud bin Khalid bin Faisal bin Abdulaziz, Rua Al Madinah Holding has participated as the main sponsor for the second edition of Manafea Forum, held this year in Madinah under the theme “Ambitious Investment for a Promising Future Vision.”

The CEO of Rua Al Madinah Holding Eng. Ahmed W. Al Juhani participated in a panel discussion entitled “Makkah and Madinah: Vast Projects and Promising Investment Opportunities” as part of the forum’s activities. During the session, he highlighted the importance of the company’s sponsorship and participation, as well as its role in enhancing the urban and economic development of Madinah by facilitating diverse investments. These investments enable the private sector within its ongoing projects, including Rua Al Madinah and Islamic Civilization Village projects located near the Prophet’s Mosque.

Eng. Al Juhani stated, “Since its establishment, the company has continuously presented numerous investment opportunities to investors and ambitious entrepreneurs in various fields, including hospitality and operations. These opportunities include, for example, centralized housing for hotel employees, a centralized kitchen, a centralized warehouse, and a central supply headquarters, in addition to rental areas in the master plan of the project, such as restaurants, retail outlets, and cafes available for investment.”

Manafea Forum’s second edition follows the achievements of its successful inaugural edition held in Makkah. The participation in the forum aims to transform Madinah into an attractive environment for investment and business by enhancing collaboration between the public and

private sectors, in line with the objectives of Saudi Vision 2030. This includes the Pilgrims Experience Program, facilitating the hosting of 30 million visitors and 5 million Hajj pilgrims by 2030, improving the quality of services provided to them, and enriching their visit experience.

It should be noted that Rua Al Madinah Holding is one of the companies of the Public Investment Fund and its important initiatives in the real estate development and investment sector. It focuses on modern urban planning and the development of diverse and comprehensive developmental and investment projects. The most prominent of these projects is Rua Al Madinah project located near the Prophet’s Mosque, which aims to develop 1.5 million square meters and add 47,000 hotel rooms to accommodate 149,000 visitors daily by 2030. This will stimulate developmental activities and the national economy, contributing 140 billion Saudi riyals to the gross domestic product.