Rua Al Madinah Holding, as a strategic sponsor, participated in the Medina Forum for Industry and Local Content. The forum was held under the patronage of His Royal Highness Prince Faisal bin Salman bin Abdulaziz, the Governor of the region. The forum aims to strengthen the competitive capabilities of Medina’s products and services, as well as its status as an attractive destination for real estate investment by supporting investment opportunities and localizing promising national industries.
The opening ceremony was honored by His Royal Highness Prince Saud bin Khalid bin Faisal, Deputy Governor of the region. During the ceremony, the company signed three contracts valued at over 700 million riyals. This contributes to enhancing local content, supporting small and medium enterprises, increasing local manufacturing and human capabilities, and creating direct and indirect job opportunities.
The first contract involves completing the existing towers in the Dar Al Hijra project, with a built-up area exceeding 450,000 square meters. The scope of development includes implementing facade work for the existing towers, their infrastructure, and overall site development to prepare them for investment.
The second contract was signed with a security expertise firm in the field of security planning, operation, and supervision. The purpose is to secure the company’s offices, properties, project boundaries, and ensure the smooth execution of security plans by supervising security contractor teams. Additionally, the company will provide technical support by reviewing submitted security plans to ensure they meet security requirements.
The third contract was signed with a Saudi telecommunications solutions company to implement the “Rua Smart Cities Strategy.” This aims to enhance the smart destination experience for visitors to the Rua Al Madinah project, improving their quality of life within the company’s hotels and locations using advanced digital technologies, IoT-supported by artificial intelligence, and enhancing data efficiency.
Rua Al Madinah Holding also signed a memorandum of understanding with the Saudi Industrial Cities and Technology Areas Development Authority (MODON) to coordinate the construction of a prefabricated concrete building units factory. The agreement includes conducting feasibility studies and action plans for the targeted projects, supporting business development by attracting value-added partnerships, and providing support and advice in implementing projects that serve the goals of both parties.
Ahmad bin Wusul Al Juhani, the CEO of Rua Al Madinah Holding, expressed his gratitude to His Royal Highness Prince Faisal bin Salman for his gracious patronage of the forum. He also appreciated the presence of His Highness Deputy Prince Saud bin Khalid Al Faisal, emphasizing the significant attention the state gives to the Medina region. Al Juhani highlighted the strategic support for the company in this important event and emphasized the importance of the signed contracts in supporting the company’s projects, especially the Rua Al Madinah project, which is the largest project in its portfolio. The project aims to provide 47,000 hotel rooms by 2030.
It is worth noting that Rua Al Madinah Holding is actively working on implementing several ambitious projects. The goal is to enrich the experience of visiting the city of the Prophet Muhammad (peace be upon him), contribute to highlighting the cultural and civilizational dimensions of Medina, and achieve the targets of the pilgrimage, Umrah, and visitation sector, and Vision 2030 by facilitating the hosting of 30 million pilgrims by 2030.